• Audience – Luxurious personalization

    Cartier, known for its personalized shopping experience, faced a challenge: could email marketing, often seen as impersonal, capture their brand's luxurious essence?

  • An Elevated Journey

    Inclusions: My solution was a "concierge-style" three-part messaging and module toolkit that demonstrated how luxury could indeed live in the inbox.

    Success: Personalized data integration, quick access to a brand representative, curated style recommendations, and international travel awareness all showcased the high-touch service the brand is known for.

    Scalability: This successfully gave Cartier tools and vision for scaling their inbox presence without sacrificing brand appeal.

  • Perception – Fresh awareness

    Season 52 needed to achieve two critical goals: First, a fresh brand identity needed to be rolled out to excite existing customers and attract new ones. And secondly, they needed to boost awareness of their Wine Bar and sommelier partnership, a key differentiator in a crowded market.

  • One Pour At a Time

    Inclusions: The design toolkit I crafted for Seasons 52 consisted first of targeted messaging campaigns that consistently displayed the new brand identity and sommelier expertise.

    Success: Open rates, brand awareness, and reservations all increased.

    Scalability: With that foundation successfully set, I then scaled this design success into a national email program, photography coaching, and even cross-channel event style-guides.

  • Customer-centric – First Impressions

    Crate & Barrel's welcome email, the brand's first impression, wasn't sparking joy: it needed a complete overhaul to showcase email best practices and prioritize customer needs.

  • A Warm Welcome

    Inclusions: I tackled this challenge with a toolkit of re-usable modules that integrated engaging innovation and HTML best practice.

    Success & Scalability: With this design work Crate & Barrel successfully received tools to scale their email program toward optimized text-to-image ratios, efficient modular structures, more data and coupon capabilities with live text, and a beautiful balance of subscriber benefit & brand story.

  • Immediate & Future Goals – Seamless integration

    Eddie V's stunning brand refresh demanded a complete email program overhaul. The challenge?: Rolling out the new look & feel without sacrificing platform best practices or losing an ounce of their dazzling personality.

  • Mix, Match, and Sparkle

    I designed a modular architecture toolkit that flawlessly evolved Eddie V's new look and feel within the inbox. The results were as dramatic as the brand itself, driving a significant increase in subscriber engagement, increased reservations, and a very happy brand. The modular toolkit successfully scaled across all emails within their email program.

  • "Topaz embodies a poised confidence and excels in thought leadership. She is often requested to work on new business pitches in-which she over delivers with compelling work."

    — Lauren Castady
    Associate Creative Director, Oracle

  • “Topaz is a force of nature. A quick study and passionate conceptual thinker, Topaz is a dizzying talent with a keen mind and superior art and design skills. She's sublimely detail-oriented, a poised and compelling presenter, and has the uncanny ability to take a simple idea and make it shine in dimensions that didn't occur to you. One of the kindest, brightest, most earnest people I've ever worked with."

    — Bill Halloran
    Creative Director, Hawkeye

  • "She is extremely dedicated and hard working, an excellent communicator and also very patient... She is a bright and talented designer with an eye for typography and also photography. I only wish I was still working alongside her and comes with my highest recommendation."

    — Lauren Gentile Gannon
    Executive Leadership, Oracle

MY BACKGROUND

→ Associate Creative Director, Epsilon (2022-2024)
→ Lead Art Director, Epsilon
(2020–2022)
→ Senior Art Director, Epsilon (2016–2020)
→ Art Director, Epsilon (2015–2016)
→ Web Designer, Tyndale House Publishers, (2012-2015)
→ Digital Designer, Sears Holdings Corporation (2010–2012)

Your creative resource.

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